To avoid "retaliation" against manufacturers from such retailers, outlet centers were often positioned at least 20 to 30 miles from the nearest department store, along major highways between metropolitan areas or in resort or recreational areas. Very few outlet centers were built within major cities, in order to minimize disruption to manufacturers' existing relationships with department stores and other chain stores which had traditionally sold their merchandise. Outlet stores enabled manufacturers to directly enter the retail field themselves and capture more of the profit associated with their brand names. In 1970, Vanity Fair opened the first multi-store factory outlet center in Reading, Pennsylvania. Until the 1970s, the primary purpose of outlet stores was to dispose of excess or damaged goods. In 1936, Anderson-Little (a men's clothing brand) opened an outlet store independent of its existing factories. After some time, the audience expanded to include non-employees. Factory stores started to offer damaged or excess goods to employees at a low price. Outlets first appeared in the eastern United States in the 1930s. History Merrimack Premium Outlets in New Hampshire in 2012 The invention of the factory outlet store is often credited to Harold Alfond, founder of the Dexter Shoe Company. In modern usage, outlet stores are typically manufacturer-branded stores such as Gap or Bon Worth grouped together in outlet malls. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch the production process, such as in the original L.L. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. The Nebraska Crossing Outlets Mall ( Gretna, Nebraska, 2004)Īn outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. JSTOR ( March 2020) ( Learn how and when to remove this template message). Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. Things To Do Attractions Fun 101 Lighthouses Simmons Island HarborPark Downtown Kenosha Outdoor Recreation Parks Dog Parks Boating & Fishing Hiking Biking Golf Disc Golf 10,000 Steps History & Museums Arts & Entertainment Performing Arts & Theater Art Galleries Interactive Studios Nightlife Wellness Spas and Salons Fitness and Yoga Beaches, Pools & Splash Pads Things To Do In The Spring and Summer Things To Do In The Fall Winter Activities Cross-Country Skiing & Snowshoeing Tubing & Sledding Skiing & Snowboarding Ice Skating Ice Fishing Snowmobiling Top Things To Do Things To Do With Kids Events Events This Weekend Annual Events Snow Daze Festival Kenosha Restaurant Week Small Business Bunny Hop Tourism Week Free Days Wisconsin Marathon Free Concert Series Kenosha Art Market Taste Of Wisconsin HarborPark Jazz, Rhythm & Blues Festival Kenosha Classic Cruise-In Lightin' Up Kenosha Homecoming Car Show Port of Fear Film Festival Christmas Events / Merry & Bright Downtown Kenosha Signature Events Snow Daze Festival Small Business Bunny Hop Sip & Stroll Lightin' Up Submit Your Event Restaurants Cuisine Types BBQ Burgers Breakfast & Brunch German Gluten Free Italian Mexican Pizza Seafood Supper Clubs Sushi Vegan / Vegetarian What's New Casual Fine Dining Outdoor Seating Breweries/Pubs/Taverns Coffee Shops Kid Friendly Carryout & Delivery Group Dining Food Shops & Farmers Markets Kenosha Restaurant Week Shopping Pleasant Prairie Premium Outlets Shop Small Specialty Stores Food Shops & Farmers Markets Bookstores Cheese Shops Shop Kenosha Swag Places To Stay Hotels & Motels On The Water With A Pool Near Carthage College Near UW-Parkside Free Breakfast Pet Friendly Boutique Campgrounds & RV Parks Groups Packages Plan Your Visit Visitors Guide Newsletter Sign-Up Offers & Deals Win A Getaway Coupons Picture Your Kenosha Photo Contest Shop Kenosha Swag Universal Gift Cards Military Discounts Hotel Packages I (Heart) Kenosha Frame Printable Activities Trip Ideas & Itineraries Get Your 10,000 Steps First Timer vs.This article needs additional citations for verification.
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